The advertising universe is expanding at a fast rate, and organizations and marketers have become part of a huge rat race to emerge as the best and the most successful player of the field that they operate in. Being a part of the competitive and the fast-paced world, there’s no option but to strive for the best, be it the best advertiser, the best advertising method, the best advertising cost, the best reach, or the best advertising campaign.
Advertising has become an indispensable part of businesses today. In order to survive, to create brand awareness, to attract customers, and to generate leads, businesses have to resort to using advertising tools. Smart businesses have realized that the competition is ruthless and just won’t be quitting, while customers have a tendency to forget fast as they are faced with tons of clutter in a constantly changing market. In order to be at the top of their game, and to be customer magnets, businesses need advertising.
Advertising not only helps businesses establish a strong brand identity in the minds of its consumers, and create credibility through the advertising medium, but also retains existing customers. This is necessary for growth and survival of the company. However, there are so many advertising mediums to choose from, and it definitely becomes a challenge to choose the ones that would give a greater Return on Investment (ROI), and also best manage to put your message across to your consumers.
If money wasn’t a consideration, businesses would have been easily able to decide to use all of the advertising mediums available to target their consumers, but unfortunately, that isn’t a possibility. The sheer truth is that even if you have a robust advertising budget, it would still be a challenge for you to create adverts that strike your consumers and create the right impact. Even if you manage to create a perfect advertising campaign, you will have to choose a combination of advertising mediums to target your consumers at different touch points, and here is where cost comparisons of different mediums step into the picture.
Businesses generally purchase advertising slots on the local television throughout the year, or schedule their adverts in different flights. A 30 second ad copy that they produce may cost them between $4000 to $45,000, or even more, to run on local television. Even though local television reaches many consumers, it doesn’t reach as many people who are the target audience for a particular ad.
As compared to local TV, the costs of advertising on network television are exorbitant, as running a 30 second ad in prime time can fall in the range of $80,000 to $600,000. Therefore, businesses usually purchase slots only in small flights. Despite of the high cost, this medium reaps a very low ROI, although it reaches a generous number of consumers.
In comparison with network and local TV, cable TV seems to offer a better bargain in terms of reach as well as costs. Albeit it reaches fewer consumers, it is more effective at reaching the target audience of the ad. The campaign can be advertised throughout the year or in scheduled flights, and falls in the range of $5000 to $8000 for running a 30 second ad in prime time.
Radio is another popular medium that is quite reasonable, because a 60 second ad can be aired on radio for a cost between $200 to $1000 depending on the radio station chosen. The reach of a radio ad also depends on the radio station you choose, but you can choose to advertise on radio at the time of specific events or purchase ad timings in flights. With this medium, you can get good reaction rates from consumers, but they come at a greater cost.
Advertising in magazines is done by many businesses around the globe, but usually, the response rate associated with magazines is quite low. However, the response is also dependent on the circulation. Magazines are sold monthly, annually, in specific months, and special issues are published sometimes too. Placing an ad in a local magazine can cost up to $120 for around a 1000 issues, whereas placing in national magazine, an ad incurs a likely cost of $50 for a 1000 magazine issues.
Direct mails tend to receive a very poor response from the email recipients, as they tend to classify them as clutter and mostly toss them into the trash, but the best thing about them is that unlimited emails can be sent out through the year at a minimal cost. The cost is only incurred for buying envelopes, 1000 envelopes can be easily bought for around $15-$20, while a single sheet inserted into a newspaper can cost around $25-$40 for a 1000 issues.
SEO is a relatively new advertising medium, yet has gained immense popularity because of the exceptionally high ROI that it delivers. It targets customers just when they are actively seeking specific business products and in a way transforms them into regular customers too. An SEO campaign usually lasts for a 6 or 12 month period, and costs around $15,000-$75,000 annually.
If you get a hang of it, you will realize that SEO is one of the top most affordable ways to advertise in terms of the remarkably high ROI that it offers to businesses. According to the picture painted by the different advertising costs, you may be able to easily judge that SEO is not the least expensive of all the advertising mediums. Yet, it is all the more effective, and presents a quite less cost per conversion than its competing advertising forms.
Video marketing is the latest talk of the advertising town, as it is one of the best ways to reach consumers. The statistics are showing that consumers are increasingly spending more time watching videos online. Video ads have been resulting in greater leads and conversions, and two years ago video SEO was on the way to bag the position for being the top most area of advertisers’ investment.
Video marketing has the strengths of cost and time advantage, which it is leveraging remarkably. Videos are comparatively more affordable, and quite easy to share with the target audience using the plethora of social media networks online. Thus, they essentially reach a larger target audience within a very short period of time. We all have heard of videos going viral in a matter of just a few hours, haven’t we? Yes, that is the power that only videos can hand over to advertisers. Just imagine, what power your video would have, if you use video SEO and your video comes up as the first item in search engine results.
As shown by the cost comparisons, SEO on its own is quite an effective medium. Why not add it with the booming popularity of video, and witness the wonders that these powerful mediums can perform when combined together?
Video Marketing is the latest trend and focus of the marketing landscape. While many marketers have realized the immense potential it holds for small and large businesses around the world, there are those as well who think of it as a fad, and don’t bother to give a serious thought about integrating it into their overarching marketing strategy.
Truth be told, video marketing emerged quite suddenly, and within a very short period of time managed to earn a fairly decent name for itself. Hence, it didn’t give marketers and advertisers time enough to react.
Yet, with the passage of time, industry experts, marketing research agencies, video propagators, and digital marketing gurus have conducted research and come up with figures that are honestly pretty astounding to believe, yet they are true.
Mark Twain said: “There are three kinds of lies: lies, damned lies, and statistics.” In this blog post, we are going to talk about three kinds of truths about video marketing: truths, absolute truths, and statistics.
Video marketing has become one of the most popular ways to drive customer traffic, generate leads, and increase sales revenue. Thus by all means, video marketing is indeed the answer to the woes of many businesses that have been frustrated with the limited reach and influence of old school advertising methodologies, there’s much that can be gained with the reach and targetability that video and internet together have to offer.
Statistics report that around a third of all the hours spent by users in online activities is devoted to watching videos. You may be wondering how that’s even possible – let us tell you how.
Suppose you don’t know how to bake a cake. Would you prefer getting a recipe on a website or would you just love to see a short video clip with all the steps telling you how to bake a cake?
The same applies if you don’t really know how to tie a tie knot. Would a 150-word article help you more, or a 30-second video clip that appears in your search engine result?
Or maybe, you represent a business and want to create brand awareness for yourself. Would you be able to exhibit your products and services more easily through an article, or email, or would you fancy using a video to demonstrate your benefits, features, and values to your base?
We all know that in all the three cases above, the concerned party would opt for a video to help them. That’s just because videos tend to enhance people’s know-how about products or services by 74%. So it’s not really surprising why Google has bagged the second position as the world’s most used search engine.
Businesses are increasingly transitioning to video marketing, after realizing how well the medium has been performing with the customers. They have realized that over 75% users tend to actually visit their website after seeing their video, and 75% is a really powerful number, don’t you think so?
Another fact that is really convincing is that 50% internet users actively seek to watch business-relevant videos once during a week; hence businesses indeed must utilize this platform wisely to make the most out of it. Not to forget, a nice 75% of professionals watch work-related video clips on professional and corporate websites once during a week. Hence, businesses must definitely think about uploading videos on their websites to attract more traffic.
Advertisers have begun to realize that video marketing is turning out to be more effective as over 80% users are likely to remember the video ads that they come across while using the internet. Video marketing is hence a fantastic way to make an impression on your customers. After viewing an online video ad, 26% users seek more information about what they view in the ad, and around 22% are also able to recall the website that is mentioned in an ad. Looking at the stats showing that a regular internet user spends around 17 minutes every month on watching online video adverts, the scope for video advertising seems to be boundless.
Businesses that have invested in video marketing have seen their sales revenues rising, and have become diehard fans of video marketing. If you are in the real estate business, you must definitely think about including a video in your listings, as that can help you generate 403% greater inquiries. Even if you are in another business, including your video in an email marketing campaign can indeed increase your click-through rates around two or three times more and increase subscriber to lead conversion rates by 51%.I If by chance you are into the online retail business, you should seriously indulge in video marketing, as that will convince 64% of your website visitors to actually purchase your products after watching your video.
You are a powerful business that has been engaged in tradition advertising since a long time, and now want to garner a greater following through the internet and magnify your search results? A simple way to go about it would be adding a fabulous video to your website as that will make it 50% possible for your website to appear on the first page of consumer search results. However, try to keep your video shorter than a minute because videos that continue for more than one minute tend to lose 45% of their viewers.
By now, you must have been thoroughly convinced that video is going to be the future of marketing. In fact, many of you have already shifted their gears to join the video marketing bandwagon. That’s why every single day, around a 100 million internet users run into an online video, while video worth 72 hours is uploaded on YouTube every minute. The rapidly moving video marketing torpedo is taking over the marketing universe, so make a quick move if you don’t want to be left behind!
The traditional forms of print advertising have long been used by businesses around the globe, helping them to reach their target market, create brand awareness, and boost their sales revenue. In fact, previously businesses used to direct all of their attention only on print advertising; but with the advent of digital marketing, the loyalties of marketers have shifted.
Businesses initially displayed a lack of interest and hesitance towards digital marketing; however, now they are exploring its various forms, and the dynamic opportunities it provides in amazing detail, and are not demonstrating any form of fear while experimenting with it.
Recently, video marketing has spun its web around businesses and taken over digital marketing with a bang. Businesses are increasingly transitioning to video marketing because of the creativity and the white space it is providing to businesses; to make their mark, convey their message, and attract customer traffic consequently.
Within the arena of digital marketing as well, marketers and customers alike have been witnessing new shifts and trends, as there’s not one perfect advertising medium to choose.
Digital marketing is thus giving marketers and businesses the room to engage with its various tools, such as social media marketing, blogging, email marketing, online advertising, mobile marketing, video marketing etc., and out of all these, video marketing has become the latest hot favorite recently.
Pick up any magazine, and the first that you come across will definitely be an ad. Start reading a newspaper, and you will spot a clutter of ads. Check your inbox, and you will find flyers, newsletters, and coupon catalogs advertising various products and services to you. The point is – the field of print marketing has become intensely cluttered, and the tragedy is that most of the ads in the print media don’t even manage as much as to get a second glance from us.
Furthermore, yellow pages, which had previously been quite a reliable source for businesses seeking an audience also began to lose their effectiveness. Not only were they expensive, businesses couldn’t even measure their ROI on the yellow pages, as it is impossible to track the leads generated by them. In simple words, yellow pages do not fit the modern customer’s mindset.
Often, we toss a lot of print stuff into the trash without even acknowledging what it contains. Advertisers and marketers began to realize how the yellow pages or the whole of print media got saturated enough, that it failed to work its charm on customers anymore.
Therefore, marketers felt the increasing need to shift to digital marketing to reclaim the touch and influence that they had lost to the clutter in print advertising. Though some of them discovered ways to break through the clutter, others uncovered the bewitching potential that digital marketing, especially video marketing, possesses.
According to a Social Media Examiner study in 2012, around 76% of marketers planned on increasing their use of YouTube and Video Marketing in 2013, deeming it the topmost area of marketers’ investment in 2013. Doesn’t that blatantly point out where marketers must be directing their marketing efforts and investing all their money?
According to Cisco Visual Networking Index, in 2018, the amount of video crossing global IP networks monthly will be equal to the amount of video that would require a person over five million years to watch. Thus, there’s no doubt that video marketing is going to make it really big – the consumption of videos across the breadth of all devices is skyrocketing, and businesses are increasingly ensuring that video be at the top of their digital marketing strategy.
Quite obviously, there was something so supreme and gratifying about video marketing, that’s why marketing industry tilted towards it, and yellow pages and other print advertising mediums slowly and gradually fell out of favor.
The basic two elements that helped video marketing compete, and ace the field of marketing, were cost and time advantage. Videos are not only relatively inexpensive, but also quite easy to share with the plenty of social media platforms available, and even manage to reach a larger audience within less time.
If we compare it with traditional mediums, there comes the printing cost, the payment for postage, and hefty footwork too. Hence, it comes out to be costly and time consuming, and even if businesses try unique print marketing techniques, they still tend to get ignored along with the clutter.
Would you like to read a piece of writing for 30 minutes to get to know about something, or would you prefer watching a 30 second video clip that would practically inform you about that same thing with much less efforts, and in a lesser time span? The answer is obvious. Video marketing gives businesses the chance to tell their story, using brilliant images, graphics and text, in contrast print media gets too tedious. Moreover, you can shoot a video with any video camera for your business and easily upload it on your social media accounts or your website, but for a print campaign, you will have to create and plan for a campaign much in advance to get it printed in due time.
Intelligent businesses have recognized the immense potential that video marketing holds for their business and have already begun reaping vast benefits from it. To beat the cutthroat competition out there and to bait your customers towards your business, you will have to take the first step towards video marketing quite sooner, or you will risk falling out of the picture altogether.
There are never ending convincing reasons as to why you should indulge in the realm of VIDEO SEO to boost your profits, your brand awareness, and your customer base too. You might be wondering what is so magical about the Video SEO formula that everyone is so keenly looking forward to; if you don’t already know, you are in for a big treat as this blog will expose you to all that you need to know to decide to make the transition from traditional marketing techniques to Video Marketing.
No, Video SEO definitely will not hand you a magic formula to turn your business around, but it will definitely give you power to raise your sales, because videos are quite important in amplifying customer traffic and helping you gain an edge over your rivals – isn’t that exactly what you desire for your business?
“Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results.”Debra Mastaler, President, Alliance-Link
When you jump on the Video SEO bandwagon, your videos will be able to achieve higher ranks on Google through Keyword terms. This will consequently term your video marketing strategy a sure shot success and help you generate greater business for your brand.
You have been engaged in traditional advertising and marketing practices since the birth of your business, and these might have been satisfying your needs. Yet, times are changing, and businesses are finding new ways to interact with customers. Meanwhile, customers are actively seeking more information, technology is rapidly advancing, and the market is more competitive and fast paced than ever, so shouldn’t your marketing strategies also evolve to match the pace of the market?
Tradition SEO had been doing really well, but Video SEO is much more than that. When your video appears at the number one position in Google, your brand, and logo are eminently visible to your target market, this enables your business to become the top most visually recognizable brand, wouldn’t you just kill for that? There’s too much information clutter encountering consumers on the web, you just need to stand out amongst your competitors, and why not use videos to do that?
Google is one of the top ways for your customers to reach you, and when Google has fallen in love with videos, you should too. Only one or two videos appear in Google’s search results. This makes highly ranked videos instantaneously popular in comparison with traditional search results, and attracts new business for your winning keywords too. Viewing a 30 second video is more viable than reading a 30 lined paragraph. All of us know, right?
According to Cisco’s Visual Networking Index, by 2016, online video will make up around 86% of the internet traffic, and with 18-34 year olds, engaging in 53% more online video consumption, there’s great scope for your digital marketing strategy to tap into.
Video SEO will essentially help you leverage the internet user’s intrinsic drive to pay more attention to videos rather than textual websites, thereby converting online shoppers into actual buyers quite remarkably, transforming your business to grab a greater share of your target market.
Websites do become famous for the quality content that they provide, you too can set off your brand awareness and build worthy reputation for your business by taking over reins of Video SEO bandwagon. Some brands that actually suffered from weak reputation and low brand awareness, managed to turn over a new leaf through video marketing.
All businesses dream of going viral and video SEO absolutely gives you the opportunity to do so. Videos allow you to initiate and rejuvenate your brand through creative use of keywords, and SEO tools. Video SEO not only strives to help people reach your brand, but stimulates a buzz as well. It generates talkability about your brand and allows people to comment on your video, and share it with their friends to create Word of Mouth.
Incredibly, that’s the simple truth. You want to survive in the long run, and post huge profits, then you will inevitably have to indulge in Video SEO. Around 70% of the internet users globally are engaged in videos online, and this number has been increasing exponentially. Moreover, the highest traffic towards these videos originates through Google, thus you must make the most out of this lucrative prospect. Video SEO is a tool that you must armor your business with to combine the influence and muscle of video, and the focus and reach of the internet to reap promising sales revenues.
Don’t wait. You know enough about Video SEO, just leap onto the Video SEO bandwagon, and witness its miraculous effects on your business.