Video Marketing is the latest trend and focus of the marketing landscape. While many marketers have realized the immense potential it holds for small and large businesses around the world, there are those as well who think of it as a fad, and don’t bother to give a serious thought about integrating it into their overarching marketing strategy.
Truth be told, video marketing emerged quite suddenly, and within a very short period of time managed to earn a fairly decent name for itself. Hence, it didn’t give marketers and advertisers time enough to react.
Yet, with the passage of time, industry experts, marketing research agencies, video propagators, and digital marketing gurus have conducted research and come up with figures that are honestly pretty astounding to believe, yet they are true.
Mark Twain said: “There are three kinds of lies: lies, damned lies, and statistics.” In this blog post, we are going to talk about three kinds of truths about video marketing: truths, absolute truths, and statistics.
Video marketing has become one of the most popular ways to drive customer traffic, generate leads, and increase sales revenue. Thus by all means, video marketing is indeed the answer to the woes of many businesses that have been frustrated with the limited reach and influence of old school advertising methodologies, there’s much that can be gained with the reach and targetability that video and internet together have to offer.
Statistics report that around a third of all the hours spent by users in online activities is devoted to watching videos. You may be wondering how that’s even possible – let us tell you how.
The same applies if you don’t really know how to tie a tie knot. Would a 150-word article help you more, or a 30-second video clip that appears in your search engine result?
Or maybe, you represent a business and want to create brand awareness for yourself. Would you be able to exhibit your products and services more easily through an article, or email, or would you fancy using a video to demonstrate your benefits, features, and values to your base?
We all know that in all the three cases above, the concerned party would opt for a video to help them. That’s just because videos tend to enhance people’s know-how about products or services by 74%. So it’s not really surprising why Google has bagged the second position as the world’s most used search engine.
Businesses are increasingly transitioning to video marketing, after realizing how well the medium has been performing with the customers. They have realized that over 75% users tend to actually visit their website after seeing their video, and 75% is a really powerful number, don’t you think so?
Another fact that is really convincing is that 50% internet users actively seek to watch business-relevant videos once during a week; hence businesses indeed must utilize this platform wisely to make the most out of it. Not to forget, a nice 75% of professionals watch work-related video clips on professional and corporate websites once during a week. Hence, businesses must definitely think about uploading videos on their websites to attract more traffic.
Advertisers have begun to realize that video marketing is turning out to be more effective as over 80% users are likely to remember the video ads that they come across while using the internet. Video marketing is hence a fantastic way to make an impression on your customers. After viewing an online video ad, 26% users seek more information about what they view in the ad, and around 22% are also able to recall the website that is mentioned in an ad. Looking at the stats showing that a regular internet user spends around 17 minutes every month on watching online video adverts, the scope for video advertising seems to be boundless.
Businesses that have invested in video marketing have seen their sales revenues rising, and have become diehard fans of video marketing. If you are in the real estate business, you must definitely think about including a video in your listings, as that can help you generate 403% greater inquiries. Even if you are in another business, including your video in an email marketing campaign can indeed increase your click-through rates around two or three times more and increase subscriber to lead conversion rates by 51%.I If by chance you are into the online retail business, you should seriously indulge in video marketing, as that will convince 64% of your website visitors to actually purchase your products after watching your video.
You are a powerful business that has been engaged in tradition advertising since a long time, and now want to garner a greater following through the internet and magnify your search results? A simple way to go about it would be adding a fabulous video to your website as that will make it 50% possible for your website to appear on the first page of consumer search results. However, try to keep your video shorter than a minute because videos that continue for more than one minute tend to lose 45% of their viewers.
By now, you must have been thoroughly convinced that video is going to be the future of marketing. In fact, many of you have already shifted their gears to join the video marketing bandwagon. That’s why every single day, around a 100 million internet users run into an online video, while video worth 72 hours is uploaded on YouTube every minute. The rapidly moving video marketing torpedo is taking over the marketing universe, so make a quick move if you don’t want to be left behind!